Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files. Trafficbot live in google analytics install# Here are 21 ways in which Google Analytics is wrong and ways to fix it. Combining full HD visual imaging with advanced video analytics, TrafiBot2s advanced processing generates traffic data and incident detection information for tunnels, bridges, and highways, including alerts on stopped vehicles, wrong-way drivers, and lost cargo. Let’s start with traffic sources (a.k.a the Channels report in Google Analytics). The FLIR TrafiBot2 is a compact, rugged camera solution for automatic incident detection. Google Analytics Acquisition > All Traffic > Channels report is notoriously problematic. It works with Bing, Google, Yahoo, Amazon, eBay, and even more websites. Traffic Sources is supposed to show you how people got to your website. TrafficBotPro is a smart bot which can increase SEO rank, boost traffic and click ads. Direct traffic: Visitors who typed your address directly into a browserīut there are all kinds of reasons why Google Analytics data is inaccurate.Referral traffic: Visitors who arrived at your site by clicking a link on another website.Search traffic: Visitors who found you through an organic search engine results page (SERP).Here’s what the traffic sources are supposed to mean: The three main categories are Search, Referral, and Direct. Much of the Acquisition > Channels report is incorrectly categorized, mislabeled, and incomplete. Branded keywords appearing in search traffic Search traffic (from Google, Bing, etc…)Īlthough we’d like to believe that search traffic is everyone who discovered us through a keyword search, there are two problems here: branded searches and hidden keyword data. Search traffic includes “brand keywords” such as the company name. Although this is technically still search traffic, these visitors knew you already. TrafficBot is a blog set up with the objective to show you alternatives to your Search Engine hoodoo. They may have accidentally searched for your web address rather than entering it into the address bar. Ideally, visitors who find websites by searching for the brand would be categorized as direct traffic. I’ve seen Analytics accounts where 80% of search traffic was searches for the brand. At a glance, it looks like a healthy amount of visitors were discovering them through search engines. In fact, the company didn’t rank for anything but their own name. The fix: Use Search Console to see what percentage of traffic is coming from Branded vs Non-Branded searches.
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